gerbilthemistake
Well-known
OK so a coworker of mine and his wife are leasing a place to open a small art gallery. the gallery will have different forms of art by local artists, he has accepted some of my photos. I will be printing out 12x18 of them and putting them on matboard. The gallery takes 35% of each sale so i am trying to figure out how much i should sell the prints for and what is reasonable for a photographer that is unknown.
35mmdelux
Veni, vidi, vici
most artist start at the low end. Ed Weston used to give his stuff away. Ansel sold for $25/per. An HCB will set you back $5000 (US) today.
Alot of famous photogs are going big prints today.
What is yours worth? I could not possibly tell you. You may want to consider pricing relative to the other exhibitors.
Alot of famous photogs are going big prints today.
What is yours worth? I could not possibly tell you. You may want to consider pricing relative to the other exhibitors.
gerbilthemistake
Well-known
thanks everyone, yeah i am definitely not looking to make a profit out of this, so i think $50-100 is going to be fine with me. I guess really i'll just wait till the meeting i have with the owners and discuss what the average price range is to make sure im not out of the ballpark.
bsdunek
Old Guy with a Corgi
Exactly! When I started I priced my prints low. The gallery owner told me that was why they weren't selling - customers didn't value them. When I raised prices they started to sell. Just my HO.
dazedgonebye
Veteran
Why don't you want to make a profit?
gerbilthemistake
Well-known
Well i'm not out to make a profit because i am new to all this and am right now just happy that it'll be in a gallery for people to see. I do not want to cheapen my art and your point does make a lot of sense. I will inform the owner of the gallery that the prices will start at $200 depending on size of print. Thanks again everybody, this experience should be fun.
Rogier
Rogier Willems
You can alway's lower the price...
Increasing is much harder!
Increasing is much harder!
dazedgonebye
Veteran
Sounds like you're headed in the right direction.
My limited experience has been that I tend to undervalue my work. I've been told a number of times that I was asking too little and only once have I had to lower a price to make a sale...and that was in a negotiation where the buyer wanted two prints and a discount based on that.
JohnTF
Veteran
I almost lost a job because I was not charging enough. People said they were going to go with a studio more than twice my price, and then I told them I still might shoot the wedding as I worked for that studio.
I really do not think you will actually realize a profit, even at $250 a print when you figure your real bottom line, and do you want people leaving with a $100 print to hang in their house? Neither you nor they will end up satisfied.
What is the price of other work selling at this gallery? Are you paying part of the opening costs? The owners may well give you good advice.
Perhaps the real money these days is in matting and framing, probably, probably equaling the cost of the print in many places.
And I do recall that I could not afford an Adams original, at $500, but I am guessing that is saying more about my age. ;-)
I really do not think you will actually realize a profit, even at $250 a print when you figure your real bottom line, and do you want people leaving with a $100 print to hang in their house? Neither you nor they will end up satisfied.
What is the price of other work selling at this gallery? Are you paying part of the opening costs? The owners may well give you good advice.
Perhaps the real money these days is in matting and framing, probably, probably equaling the cost of the print in many places.
And I do recall that I could not afford an Adams original, at $500, but I am guessing that is saying more about my age. ;-)