People, you have to understand something about Selling 101. It has nothing to do with the item, they could be trading ****, it's all about what someone is willing to pay for ANYTHING, it's about exchanging money. It's not that the leica is worth this and that much, it's what people are willing to pay for whatever item, and thus create a economic level of money for any given item.
Why do you think people pay millions for paintings? Because they give a rats-ass or they know ANYTHING about paintings? No, most of them are absolute idiots with money, they INVEST in SOMETHING/ANYTHING that people are willing to see as "this thing has A value" and sit on it, and resell for profit in 10 years time. It's that easy.
Same thing with this.
You put it at a high costs, see if someone grabs it, thus this item now sort of has this price, or the range of it, and thus you create an artificial, synthetic VALUE of an item (could be any item).