Dear Rob,
Fair point. But how will you know if they've got it right?
Cheers,
R.
Roger,
I have been being a bit silly so far, but, I think that in the not too distant future, there is a viable model in my original post.
A few things come to mind about it:
First, just about any kind of "bespoke" camera or lens is
not likely to be inexpensive but that isn't why I see this as a good idea. For those people who either want or need something that regular production cameras/lenses don't offer, this would be a way for them to get those needs sorted.
Second--and this is the big sticking point, I think, there would be lots of intellectual property concerns. Unless there is some way to pay the various owners, I don't think it would be realistic to expect that a customer could ask for, say, Pentax's in body IS combined with Sony's 24 mp sensor in a Leica body.
If, on the other hand, this putative company were to use expired patents/design trade marks and have some good engineers on staff, then things become more interesting, I think. Again, not cheap but, possibly, viable. Possibly it would play out something like the many many companies in the US that started making copies of the Colt 1911 in the 1970's when the original patents expired. The vast majority of those companies are long out of business but there are a few that are still making those "clone" guns and, presumably, still making money.
Clearly this is an exercise in wishful thinking but I do think that with the right combination of current technology and exceptional employees, this custom, extremely short run production is possible. And, just maybe
🙂D), the folks that carp on those "too expensive" Leicas will have something else to blather about!
Rob