italy74
Well-known
Well, it's concerning DSLR but you should see THIS image... I guess it will be the love of every (trendy, real or desiring to be) girl is there in Tokyo....
http://www.pentax.jp/japan/imaging/digital/slr/k-x/image/fea5_img03b.jpg
http://www.pentax.jp/japan/imaging/digital/slr/k-x/image/fea5_img03b.jpg
steamer
Well-known
That is amazing, but I'm not sure if I'm man enough to carry a white camera with a pink hand grip.
Makes perfect marketing sense when you realise who the target market is 
peter_n
Veteran
I like the red one a lot! My current little Sony digi P&S is red!!
The only reason I bought it!
The only reason I bought it!
majid
Fazal Majid
I guess they stole a page from cell phones or iPods, but unless the color plates are removable and snap-on like those on cell phones, stocking all the possible color combinations will be a logistical nightmare.
craygc
Well-known
Makes perfect marketing sense when you realise who the target market is
Exactly... kawaii!!!
charjohncarter
Veteran
Hey, marketing in the trenches. Sell stuff anyway you can, besides the others do it with useless features, at least this is something new. Also, you can buy a body for a little more than a P&S, so tell you wife you are getting her a DSLR, 'what color do you want.' And you can then use it as a backup.