Japanese X100 ad.. wow!

[gavinlg]

Japanese x100 ad

What a strange and cool ad from fujifilm! Shows who their target market is pretty nicely I think.

 

[Keith]

What a great ad and a nice change from some of the crazy hype we got leading up to the release.

Even some soft core porn! LOL 😀

 

[benlees]

That is something! Life and death! And everything in between! Throw in some sex and urban angst and Fuji can't miss! Right?

Thanks for posting this.

 

[gavinlg]

Translation according to some random guy on a forum:

"I am [like] a dog

Wander around street corners everyday
Taking photos every where, as if discharging [emotionally]

This world
Is it, or is it not a graveyard?
Are we still alive?"

And the video ends.

 

[jtullar]

Disturbing.... I love it!

 

[Keith]

That has to one of the best camera ads I've ever seen I think!

 

[f16sunshine]

Courage. Brilliant direction on this one.

 

[RayPA]

Excellent.




/

 

[dovi]

I take pictures like a stray dog , here and there. (says a friend who speaks it)


a direct reference to Moriyama who's video/dvd is callled stray dog and whose book is memories of a stray dog.

their audience is very clearly defined it seems as the candid street photog.

 

[dogbunny]

There is a Daido Moriyama video on youtube where he basically says something to the effect that he wanders the city like a dog. Doesn't seem like a coincidence.

edit: dovi beat me to the punch

 

[ItsReallyDarren]

wow never seen a commercial for a photo product like that before! definitely going for a gritty street shooter feel

 

[Jamie Pillers]

Daido Moriyama-esque!

 

[btgc]

Does it change properties of camera?

 

[Jamie Pillers]

For the first hour or so of ownership.

 

[shiro_kuro]

Wow. I don't remember ever seeing an ad quite like that in Japan.

A quick translation of the lines from 43 seconds to 54 seconds:

Photographs are the collaboration of the "taking" and the "being taken". Add a camera in to the mix and its a threesome.

LOL that was the bit that I liked ..I heard "san pi" and my ears perked up ...

Looks like Moriyama's half crazed nephew roaming the streets with an X100... it'd be great if the whole video was made using the X100 .....any way Loved it

 

[Field]

My mother was at a conference for work, EMR stuff, which one of you was it?!

 

[Warren T.]

Wow...nice ad.

 

[hans voralberg]

Very provocative, and must be a lot of effort to get through censoring!

 

[Pickett Wilson]

Was the ad shot with the X100? Definitely selling the sizzle! 🙂

 

[btgc]

Just had a thought Moriyama were know for his use of 28mm compact? From this perspective dog misses a leg so it wanders so long 🙂