Roger Hicks
Veteran
Dear Kevin,Not even close.
Ferrari is on the F1 podium in every race. They compete, and win, at the highest level of competition on the planet. Everyone who drives a car knows the name "Ferrari," no matter what car they actually own.
A better automotive comparison might be the Morgan. http://www.morgan-motor.co.uk/
First, don't knock Morgan. They're doing nicely too.
Second, if 'everyone who drives a car' knows the name Ferrari -- probably a slight exaggeration -- then I'd say that rather a lot of photographers know the name Leica, too.
If Ferrari troubles you, consider Bristol or Rolls Royce. I don't think that wedding hire and hearses probably contribute much to Rolls-Royce's image.
Cheers,
Roger
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