Kodak's mistake is simple. They didn't stick to their successful model of 1970 to maybe 1990. When 35mm first came out - they wanted to make cameras and film - ulitmately surpassed by Japanese and Germans with superior equipment, but it still used their film.
What does everyone really want? A full frame sensor that works with their existing investment. Kodak had some of the first full-frame sensors, but decided to pursue the model of the 110, disc, and Advantix disasters - let's make and "Easy Share". Of course the Chinese will make it easier, cheaper and faster.
However Kodak's real core in the past was Imaging Science - the physics of photography. They instead should only worry about making sensors, high res, larger size, cheaper, faster, lighter, more sensitive and totally expand that. Forget about making lenses and shutters. If they put the talent they have into basic research, and expand their "disposable/consumable" model from one roll to two years, they will do a lot better.
Given that Leica could resolve their full frame issues, although at a steep price, why not do something to really attack the sensor market.
Unfortunately, I think it's too late in the game now. Sony has their NEX, Oly their 4/3, Nikon and Canon CMOS. Kodak's cameras are only me-too.
They needed to swallow their pride, buy Foveon and develop that into a truly unique, high res product and ulitmately figure out how to coat that on a flexible surface, which is really the core of their business. Then they'd really have something.
Perhaps the CEO's will just cash it out.
For what it's worth, I'll continue to buy their film and hope they wise up.