Leica in Lincoln commerical

cassel

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Just watched a SuperBowl commercial where a Lincoln ad features a "German student" holding a Leica IIIg chrome body that becomes a digital M (M9?) when he holds it up to take a picture.

Funny:p
 
So is Lincoln German owned now? Or is that the message they wanted us to perceive?
 
He went from a silver camera -- couldn't get a clear view of it -- to a black M9. Was that first one an M3? The character in the commercial was a "German agriculture student." Do all young German farmers get Leicas???
 
On a similar note, there was a Yashica Electro 35 amongst others in that Pepsi commercial! Woohoo for vintage misrepresentation!
 
reincarnation

reincarnation

See and all of this time I was thinking that Leica III's got reincarnated as M Monocrom's - according to Leica's commercial that is. I guess there's always one that wants to be different and go for color.
 
Hey, we Germans know the magic. ;)

It was, of course, the new "M". LOL

And he got his green card. (#envy)
 
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