All companies have problems from time to time
Nikon had the issues with the D600 and basicallyoffered to replace the shutter and I can't remember but did they offer to buy back the camera?
Apple has a huge ongoing problem with their early 2011 MacBook pros - which they refuse to acknowledge and fix, to the point that there is a class action lawsuit against them and a petition with 25000 signatures at whitehouse.gov
All these brands have to balance reputation and customer loyalty aspects vs profits
It sounds that Leica is trying to do the right thing ,resolve this issue short of buying back everyone's camera outright
Nikon did offer a free shutter replacement service and also
free sensor cleaning for life even if you're not the original owner. Those who signed up for the class action suit all got free D610 replacement cameras as their settlement. But Nikon will also offer a free D610 replacement if your D600 isn't permanently fixed with the shutter replacement and/or it's returned again for the issue and/or if you bark loud enough at them.
Apple actively ignored/denied the problem with the 2011 MacBook Pros. The laptops have an issue with the discrete graphics chip (ADM) that is directly soldered to the motherboard. The laptop switches from the integral graphics card to the discrete one depending on the computing demands (like high demand video applications.) The ADM chip and the solder will eventually fail from heat. The problem is that the replacement board fails, too. It's the same part as the original. I've had mine replaced once, but people have had several failures with new replacement boards. If you're out of AppleCare warranty, the repair is normally around $400-600. And many owners have paid two or three times for unsuccessful repairs. The class action lawsuit that was finally filed a little over a month ago is to recompense those who have had to pay out for repairs.
http://appleinsider.com/articles/14...wsuit-over-2011-macbook-pro-graphics-failures
Apple really should redesign the part and do a recall. But they haven't said anything specific about anything so far even though they knew of the issue years ago. However recently they have been replacing boards
free of charge, and so that means some kind of admission on their part. I'm in the class action suit to get my $500 back.
I assume Apple will just replace failing boards with more failing boards for free, and wait out the service life of these laptops. The cost of a part redesign isn't worth it even though they are sitting on $billions of cash.
It seems the Apple problem is pretty similar to the Leica issue. The part is from another vendor although it's clearly defective. There's no incentive to redesign the parts (the Leica sensor or the Apple graphics chip) since they affect out-of-production products (except for the Leica ME and MM, but I'm guessing Leica will now pull those products.) So both companies will keep on replacing the defective part with another defective part until the products live out their life.
I guess some differences here is that Apple has tons of cash and Leica is a much smaller company without that same financial resource. But Apple has been hiding from the issue (like Nikon did) and the class action suits were necessary. At least Leica is replacing the sensors for free with no questions asked. They may not be organized in making an official statement but I assume that will all happen soon. Another difference is that Leica has advertised its digital M cameras as an "investment" and "quality to last for decades" etc.. On the other hand, upgrading an Apple computer within 3 years or so is common practice and often expected. While Apple does market its products as high quality goods, it's understood by both Apple and the consumer that upgrading frequently is part of the computer ownership experience. In today's electronic photography era, Leica's persistent marketing emphasis of long life and durability, etc., probably should be re-evaluated by them. But then deviating from that might make it harder for consumers to justify the very high price of a digital Leica; the whole idea of "quality" and longevity" and an "investment for decades" is a big part of what sells.