I don't take anything at face value, so if I buy a lens (always used, me=cheap), I test it against a lens of a known (to me) quality.
I will set up a tripod and control for as many variables as I can, and then scan the results and see where/what the truth is - for me, anyway.
This helps me determine things that are hard to pin down, such as the lens' 'sweet spot' or best f-stop to use for maximum sharpness. It tells me what the bokeh looks like wide-open. If there is a tendency to lens flare, I may see that as well. And finally, if there is any otherwise undefinable 'quality' or 'signature' to the lens that others wax poetic about but cannot seem to describe in literal terms, I see that as well.
Conclusions - no magical lenses. Most of them are very good performers under real-world conditions, and without access to high-end tools and an optical lab, spending a huge amount on glass doesn't make a lot of sense - to me, and for my purposes, anyway.
However, I've found some lenses that *do* stand out head and shoulders above others.
Number one - the Pentax Super-Multi-Takumar 50mm f/1.4 in M42 mount. That lens is a killer. Nothing else I've ever tried even comes close for sharpness at every aperture. Granted, I don't have access to Canon "L" glass and other lenses made of unaffordium.
Another lens that blows me away - the Pentax non-SMCF 70~210 f/4 zoom. I love the lens at about 90mm and f/4 on a digital SLR for environmental portraits from about 20 feet away - stunning.
And I often joke about it, but the Sears 135mm f/2.8 Macro lens, in PKA mount, made in Korea, is excellent even wide-open (to my eyes). Goes for less than $20 new in the box as old stock.
Others are less stellar, not quite 'knock your socks off' but I still find them excellent for the money, like the Canon 50mm f/1.4 (black) LTM mount lens and my A. Schacht Travenar series LTM lenses from 35mm to 135mm.
The Agfa Karat IV 50mm f/2 Solagon lens (unfortunately a fixed-lens rangefinder) has a quality that is breathtaking wide-open, a real pity it is not removable.
I would not know these things if I did not try them against each other in a reasonably controlled environment. Nothing I see online convinces me like seeing it with my own eyes.