Leica says that partnering with Light will allow its (relatively) ancient brand to stay relevant as photography evolves.
“The Leica brand is founded on a long tradition of technology leadership, precision engineering, and craftsmanship,” says Leica Chairman Dr. Andreas Kaufmann. “Since the birth of its first digital camera in 1996, Leica has embarked on a path of digital photography technology evolution.
“With the rapid development of the computational photography, partnering with the innovators at Light ensures Leica to extend its tradition of excellence into the computational photography era.”