M10 Price Prediction?

[gilpen123]

I think MP will sell a lot now.

 

[RObert Budding]

Leica needs to seriously reconsider their business model. They'll never get enough volume making FF rangefinders to drive costs down substantially.

Why not revive the old R-mount lenses and sell them in Nikon and Canon mounts?

 

[eleskin]

R lenses for Nikon and Canon

R lenses for Nikon and Canon

I think this is a great idea for Leica to make Nikon and Canon mount lenses. This would be a good cash source. They do indeed need a new business model. Heck, look at Zeiss. Funny. Leica needs to be more like Zeiss and Zeiss needs to be more like Leica in that they need a Zeiss digital body for their excellent and much more realistically priced lenses. I have to wonder what Fuji, Ricoh, Zeiss and Voigtlander have up their sleeves for 2012 and beyond? I hope Voigtlander and Zeiss finally admit it is the 21st century and produce a resonably priced rangefinder camera. Heck, if it had the 1.3 crop of the M8 but much better high ISO I would buy that over the M10!

 

[umcelinho]

nowadays Leica sells perception of luxury, not high end cameras. they should be focusing in R&D and optimising production costs so that the new model hits the market with the same price tag as the previous one, as pretty much all other manufacturers do.

the way they're doing business is just not sustainable, and living off heritage and a memory of quality will lead nowhere.

 

[eleskin]

It is only a matter of time for another full frame M mount camera not made by Leica

It is only a matter of time for another full frame M mount camera not made by Leica

I look into my crystal ball and see that the days of Leica dominating the full frame digital rangefinder as numbered. Someone will eventually come out with a mirrorless full frame that can mount m lenses. It would be even smarter for that camera to have an adaptor system to become the worlds first full frame universal digital body. When this day comes, there will be some nervous sweat in solms, but that is the free market!

 

[regularchickens]

nowadays Leica sells perception of luxury, not high end cameras. they should be focusing in R&D and optimising production costs so that the new model hits the market with the same price tag as the previous one, as pretty much all other manufacturers do.

Aren't these statements contradictory? They sell luxury items, so optimizing costs and keeping price tags consistent are not really necessary for them. Like the old saying goes, if you have to ask about the price, it's too much for you. Leica have priced themselves out of the cost/performance equation, and it's not really important to their business anymore. Besides, with their production model (high labor costs and low rates of production), the only market that suits them is luxury.

Look to Ricoh, Fujifilm, and Sony for what Leica gave you in the past.

 

[jsrockit]

Leica needs to seriously reconsider their business model.

Why? They are doing well enough.