Sorry, I don't buy it. And I'm an M8 owner. For every crappy, boring, amateur snapshot (mine included) taken with an M8 or a DMR, there are thousands of beautiful images made by talented (and well-paid) photographers with Canons, Nikons, Mamiyas, Hasselblads, and what have you. My feeling is that while there may be quantifiable differences between one brand and another and on a purely specification level there might be a hierarchy, in practical use by people with a handle on the postprocessing workflow, the differences are so slight that as always it comes down to the skill and talent of the photographer far and above all else. This attitude from a tiny bunch of mostly amateur Leica users that they have the inside dope on image quality and tens of thousands of professional photographers, their editors, clients, and customers are all too blind, stupid or cheap to recognize it, is just plain preposterous.