Jocko
Off With The Pixies
I wonder if to some extent the MIOJ inscription was not also a rather shrewd marketing tool. Japan had fought against its major export markets. Even in my childhood in the late 1960s there was very significant popular resistance to Japanese goods, which partly explains why Soviet electronics, cameras and cars were remarkably successful in Great Britain.
As an overt acknowledgment of defeat, MIOJ turns purchased goods into victorious booty and so undermines the objection to buying them. Given that camera manufacturers seem to have used the term for longer than was necessary, it obviously suited them.
Cheers, Ian
As an overt acknowledgment of defeat, MIOJ turns purchased goods into victorious booty and so undermines the objection to buying them. Given that camera manufacturers seem to have used the term for longer than was necessary, it obviously suited them.
Cheers, Ian