I think that more than anything, websites like Magnum not being popular are not indicative of gear loving over taking the appreciation of photography, but simply how photography is treated nowadays for a great majority of people.
Let me share a few stories so you understand what I mean. The first was when I did a year of a Bachelor of Photography. We had a theory class and our teacher, who was a documentary photographer, asked "Who wants to be a fashion/commercial photographer?". Everyone except 1 other person, of a class of about 40, put up their hand. Next, "Who wants to be a photojournalist or documentary photographer?", me and the remaining person raised their hand. At least I learnt how to develop film before I ditched it, so I got something good out of the experience 😀
The next story is when I worked at an online camera store. The amount of "pro's" who's images looked identical to one another was staggering. Pretty much fell into the LENS FLARE LOW CONTRAST KISS or barbie doll vomit processed look. Following from that was the amount of "pro's" who's work was so bad you'd almost wonder if it would be worth selling out just to wipe the floor with them. Anyone with a basic grasp of technical details of how to use a camera & a youtube tut on photo editing could have done a better job. Had only 1 fine art and 1 newspaper photographer come in when I worked there, and only the fine art lady really passed the muster on what I would consider "pro".
Finally, I had a very awkward moment with my friend who was flicking through my very modest collection of photography books. He flicked through one I'd made on lovely snapfish about my week long trip to Japan in 2009, nothing I would consider special just something I made for the hell of it. He moved on to a smaller book of some of HCB's best images, which he got about 6 pages into before he put it down and said "this is crap, I'd rather look at your stuff". It wasn't really a compliment though because I love HCB 😡
So in summery, I would say photography both as a pursuit and also being appreciated has really moved into the realm of the fashion and commercial areas. There is also a massive glut of "me too" types who throw the "pro" label around in a way which would churn your stomach.
Following on from that, people become obsessed with gear because they want that "look" and also a bit of the IT crowd as well. Everyone knows documentary or even street work takes a lot of time and effort, do you think the average enthusiast can be bothered to invest that time, or would they rather shoot a few photo's out back with a generic hot girl, process them into smithereens and then get a million comments or likes on facebook?
At least from my own experience in Australia, most people just really don't seem to be interested in documentary or fine art type stuff unless it's flavour of the month. Most hipsters have heard of Terry Richardson, but who knows who Trent Parke is? :bang: