cmc850
Established
But what do they know? This is classic advertising copy - adapt a concept about how your product has been transformed by technology, and use totally mis-informed details to support it.
They seem to contend that the "camera remained virtually unchanged for 100 years until technology made it more efficient" - wha?
http://www.ispot.tv/ad/7skz/2015-mazda-cx-5-steve-sasson
Once again "technology" is confused with "digital or computer technology", discounting any other sort of development that occurred before they mention Steve Sasson "invented the digital camera" and go on to suggest he did that single-handedly, and apparently, the lowly camera was just the same when that occurred in 1975 as it had been in 1875. Wow. Forget that technology is not limited to a digital sensor, or that cameras in 1975 were already using digital electronics for metering and exposure control Forget optical advances, Forget film and processing advances. Forget the camera that went to the moon.
The other minor irk I have with this crap is the suggestion that the main contribution of digital sensor cameras was to make them "more efficient" - of course, that's what fits their car tech premise.:bang:
I think much of the world has already forgotten a time when most photographs were not taken with a smart phone and promptly forgotten. Thanks, Mr. Sasson!
They seem to contend that the "camera remained virtually unchanged for 100 years until technology made it more efficient" - wha?
http://www.ispot.tv/ad/7skz/2015-mazda-cx-5-steve-sasson
Once again "technology" is confused with "digital or computer technology", discounting any other sort of development that occurred before they mention Steve Sasson "invented the digital camera" and go on to suggest he did that single-handedly, and apparently, the lowly camera was just the same when that occurred in 1975 as it had been in 1875. Wow. Forget that technology is not limited to a digital sensor, or that cameras in 1975 were already using digital electronics for metering and exposure control Forget optical advances, Forget film and processing advances. Forget the camera that went to the moon.
The other minor irk I have with this crap is the suggestion that the main contribution of digital sensor cameras was to make them "more efficient" - of course, that's what fits their car tech premise.:bang:
I think much of the world has already forgotten a time when most photographs were not taken with a smart phone and promptly forgotten. Thanks, Mr. Sasson!
bsdunek
Old Guy with a Corgi
I guess by that criteria, the Mazda is still the same too. After all, still four wheels, a steering wheel, internal combustion engine, etc. So what's new since the Benz Patent Motor Car, the first automobile (1885 – 1886). Oh, it only had three wheels - guess the Mazda is more advanced.
Your last sentence says it all.
Your last sentence says it all.
cmc850
Established
I am not arguing that the digital sensor's eclipse of chemical image capture was the camera's big evolution - just that the camera had seen much new technological advances before that occurred, and after.
You point out the real irony - Mazda is equating their new technology as equally transformative for the automobile. I'm sure we will all remember the day when "Skyactiv" technology was introduced - whatever the hell that is.
You point out the real irony - Mazda is equating their new technology as equally transformative for the automobile. I'm sure we will all remember the day when "Skyactiv" technology was introduced - whatever the hell that is.
Addy101
Well-known
They're just trying to sell a car - that's it. Just forget it 