cmc850
Established
But what do they know? This is classic advertising copy - adapt a concept about how your product has been transformed by technology, and use totally mis-informed details to support it.
They seem to contend that the "camera remained virtually unchanged for 100 years until technology made it more efficient" - wha?
http://www.ispot.tv/ad/7skz/2015-mazda-cx-5-steve-sasson
Once again "technology" is confused with "digital or computer technology", discounting any other sort of development that occurred before they mention Steve Sasson "invented the digital camera" and go on to suggest he did that single-handedly, and apparently, the lowly camera was just the same when that occurred in 1975 as it had been in 1875. Wow. Forget that technology is not limited to a digital sensor, or that cameras in 1975 were already using digital electronics for metering and exposure control Forget optical advances, Forget film and processing advances. Forget the camera that went to the moon.
The other minor irk I have with this crap is the suggestion that the main contribution of digital sensor cameras was to make them "more efficient" - of course, that's what fits their car tech premise.:bang:
I think much of the world has already forgotten a time when most photographs were not taken with a smart phone and promptly forgotten. Thanks, Mr. Sasson!
They seem to contend that the "camera remained virtually unchanged for 100 years until technology made it more efficient" - wha?
http://www.ispot.tv/ad/7skz/2015-mazda-cx-5-steve-sasson
Once again "technology" is confused with "digital or computer technology", discounting any other sort of development that occurred before they mention Steve Sasson "invented the digital camera" and go on to suggest he did that single-handedly, and apparently, the lowly camera was just the same when that occurred in 1975 as it had been in 1875. Wow. Forget that technology is not limited to a digital sensor, or that cameras in 1975 were already using digital electronics for metering and exposure control Forget optical advances, Forget film and processing advances. Forget the camera that went to the moon.
The other minor irk I have with this crap is the suggestion that the main contribution of digital sensor cameras was to make them "more efficient" - of course, that's what fits their car tech premise.:bang:
I think much of the world has already forgotten a time when most photographs were not taken with a smart phone and promptly forgotten. Thanks, Mr. Sasson!
