Huss
Veteran
They also manufacture film. Unless they market it how will anyone know?
robert blu
quiet photographer
I backed it. It could be interesting to try such a film. I'm not a great Lomo fan but sometimes I like their proposals.
Nice to have different proposals...
robert
Nice to have different proposals...
robert
dourbalistar
Buy more film
The look isn't for me, but if it's indeed a brand new film, I applaud their efforts. We need more negative film, and less negativity!
That said, I think part of the dislike/distaste for Lomography is their propensity to re-brand products and then marketing as though they were "brand new", while simultaneously selling at a mark-up. zuiko85 cited one example with their Lomo/Lubitel camera, but another recent example is their Berlin Kino film. The marketing almost purposely obfuscates that the film is in fact ORWO N74+. Maybe it results in more ORWO sold overall, but I'd rather just by it directly from the manufacturer/distributor, or from somebody like Film Photography Project who clearly state that it's spooled down film.
At the end of the day, though, what Lomo is doing isn't that much different from what the likes of Apple or Leica do, in terms of marketing a lifestyle product. Lomo's lifestyle just happens to cater to a different audience/demographic. For what it's worth, I think Lomo fulfills a unique niche in the film market.
That said, I think part of the dislike/distaste for Lomography is their propensity to re-brand products and then marketing as though they were "brand new", while simultaneously selling at a mark-up. zuiko85 cited one example with their Lomo/Lubitel camera, but another recent example is their Berlin Kino film. The marketing almost purposely obfuscates that the film is in fact ORWO N74+. Maybe it results in more ORWO sold overall, but I'd rather just by it directly from the manufacturer/distributor, or from somebody like Film Photography Project who clearly state that it's spooled down film.
At the end of the day, though, what Lomo is doing isn't that much different from what the likes of Apple or Leica do, in terms of marketing a lifestyle product. Lomo's lifestyle just happens to cater to a different audience/demographic. For what it's worth, I think Lomo fulfills a unique niche in the film market.
CharlesDAMorgan
Veteran
Any new film is interesting even if not for me. Their 800 colour is lovely, and a friend is producing super results with Potsdam 100 - I think that is rebranded ORWO UN54. If it sells more it is a good thing - there is no distributor here.
My favourite camera dealer in Plymouth, which has not one but two universities offering photography degrees, is about to stock it in addition to Ilford, Kodak etc. His film sales have gone through the roof in the last year, and he says he is constantly badgered for Lomography film.
My favourite camera dealer in Plymouth, which has not one but two universities offering photography degrees, is about to stock it in addition to Ilford, Kodak etc. His film sales have gone through the roof in the last year, and he says he is constantly badgered for Lomography film.
Archlich
Well-known
If credible it'll be one of the very few (if not the only) new color negatives released in years. And they actually deliver. Light years beyond the empty promises and bloated prices from some more "reputable" manufacturers I say.
PRJ
Another Day in Paradise
If you are talking about Ferrania, they started from scratch, and they are actually manufacturing film themselves. The only thing Lomo manufactures is hype.
This film will probably be like all the other Lomo films. They will go through what they have and you will never see it again.
I sometimes think that Lomo gets reject film from different places and has it treated for "effects". You know, like someone at Invisacoat had a little too much fun at Oktoberfest and messed up some chems. I don't believe the new emulsion thing. It isn't like they are Kodak, and I doubt anyone at Lomo has the expertise to actually design an emulsion. Of course the Lomo brand has little expectation. You pretty much figure anything they sell is going to be wonky.
JoeV
Thin Air, Bright Sun
I’m not going to criticize Lomography, anyone who’s keeping film alive deserves some respect. But I often wonder if the wonky color palette of some of their film isn’t accidental. Like, a whole batch gets misprocessed and instead of tossing it they market it as Purple Scale or whatever. Or the rolls get wound backward in the cassettes so they market is as Redscale film, after the fact.
Filter Factor
Established
zuiko85
Veteran
I have no hate for the company, I have bought two of their products that interested me. I have however no problem calling them on bone headed blunders.
Imagine going to a site that offers 35 mm color negative film for $10.50 a roll, but nowhere on the page does it mention the number of exposures per roll. Instead you have to message them to obtain that information.
That doesn’t seem odd to you?
I know very well that Kickstarter is not a store, but that little bit of information is just so basic that I was incredulous that the folks at lomography who prepared the copy for the KS proposal could miss it.
ptpdprinter
Veteran
If you are willing to spend $10.50 on a roll of defective film, does it really matter if it is 24 or 36 exposures?
zuiko85
Veteran
And I hadn’t even thought of that. But it’s a good point.
dourbalistar
Buy more film
Backers of this Kickstarter will buy the film because they like the look and/or are interested in experimenting with unpredictable results, probably with lesser regard for the price or number of exposures on the roll. Optimists will say, yay for new film, but it's not for me. Skeptics (like me) will wonder if this is really "new" film or re-packaged/re-badged.
Last but not least (and not specifically directed at anyone), haters are going to hate.
Last but not least (and not specifically directed at anyone), haters are going to hate.
Huss
Veteran
What seems odd to me is that for some reason you keep repeating this even though Lomography clearly states that its film is 36 exp on its kickstarter site.
All you have to do is read. But I get it, keep on this bizarre tirade. From its store for the first 35mm film listed:
https://shop.lomography.com/en/films/35mm-film/lomography-color-negative-800-iso-35mm-3-pack
Additional Information
SKU f836c3
Film Format 35 mm
Film Type Color Negative Film
ISO 800
DX code No
Development C41 Color Negative Processing
Exposures 36
Pack Size 3
Once The new film is in its store and not on KickStarter, it will be the same. Plus there was no messaging needed. On the Kickstarter site it mentions the film size. Facts n stuff.
Exactly. Amusingly this is quite predictable from the curmudgeons.
Huss
Veteran
And film.
From Skiff several posts above:
Yes, because the color rendition is unique. Probably from the same factory which is producing the Lomo Purple and Turquois for Lomo: When Lomo Purple was introduced they published some pictures from inside the factory. And on the machines the name of the factory was printed: InovisCoat (in Germany)
http://www.inoviscoat.de/
That are former Agfa engineers using former Agfa machinery. They build a new factory about a decade ago.
They are also producing the negative film base for Polaroid films and the Bergger Pancro 400.
And from casualphotohpile.com:
When contacted by a representative from Lomo regarding coverage of this new film, the first question we asked was if this film truly is a brand new emulsion. Over the past few years the film community has seen numerous supposedly new films hit the market, but these are typically repackaged versions of old expired film, or pre-existing film products not readily available to the end-consumer (they’re business-to-business products for use in surveillance cameras or in the medical or scientific sectors, etcetera). While there’s nothing wrong with these boutique films and we love shooting them, it’s always more exciting when a truly new and unique product comes to market. And LomoChrome Metropolis is in fact a brand new film. Lomo has been developing it for a number of years following the 2014 release of LomoChrome Turquoise.
“The demand for both of our LomoChrome films has been extremely high and we could tell that the film community is eager to try new things and experiment even more,” our contact at Lomography told us. “So we took the risk and time to work on another new emulsion.”
zuiko85
Veteran
I'm a curmudgeon? Well in that case it's MR. Curmudgeon to you Mr. Huss.
Seriously, you and I both know it does not matter at all if our opinions about the value of this KS campaign are at odds. Both of us will do what we like, You are welcome and so am I.
PRJ
Another Day in Paradise
Until Lomo buys InovisCoat, they don't manufacture their own film. Pretty simple really.
Lomo films have low expectations. It doesn't matter if blues are purples and there is no red. One gets the impression that Inoviscoat can throw whatever emulsion left overs they have onto the film and Lomo will buy it as long as it makes some kind of an image. i am saying this toungue in cheek of course, but you pretty much can't believe what they say.
It is a film. If you think you'd like it, buy it. No need to argue about it on the internet. People have different opinions. Get over it.
maigo
Well-known
New film from Lomo!
There is nothing wrong with Lomo hype - it is an entry point for many new film users.
Maybe they learned of Lomo from FB or Instagram. Who cares?
Kentmere is an entry point for American arts students. Who cares?
XP2, Kodak Gold and C200/Superia are an entry point for drug store shoppers. Who cares?
As long as more film is sold - that is what we should care about.
There is nothing wrong with Lomo hype - it is an entry point for many new film users.
Maybe they learned of Lomo from FB or Instagram. Who cares?
Kentmere is an entry point for American arts students. Who cares?
XP2, Kodak Gold and C200/Superia are an entry point for drug store shoppers. Who cares?
As long as more film is sold - that is what we should care about.
dourbalistar
Buy more film
But... but.... but... if we don't argue about it on the internet, what do you want us to do instead?!?! Don't say actually go shoot some film because we all know that's nonsense.
Seriously though, I agree that Lomo probably isn't manufacturing this film themselves in the same way Ilford manufactures their own film. More likely contracting with a vendor like InovisCoat to either make a custom emulsion (perhaps by purposely leaving out certain chemistry in the manufacturing process), or buying leftovers/defects for re-badging. I guess that technically makes it "brand new" - nobody else is doing it.
Out to Lunch
Ventor
Nobody else could sell it at that price. Buy lots of it and count me out.
Huss
Veteran
After one day they have reached 70% of their goal.
The fun people have spoken!
The fun people have spoken!