I founded a business once. A few years afterwards, I was talking to the CEO of a company I’d formerly worked for that pivoted after I left, to compete with my startup, and he said my business was inefficient because I was innovating. He said he got a lot of satisfaction out of watching me spend huge amounts of time and money figuring things out, so he could be a “fast follower” and copy the best of what I learned without all the expense. He wasn’t wrong.
Well, you loved what you were making and he only loved the money. Two different goals. This is why I like Pixii. They are clearly not out to make tons of money or they would not have chosen this design. I always value innovators over followers.