kuzano
Veteran
Interestingly I agree with you.....
Interestingly I agree with you.....
And again reiterate... What a genuinely Golden Plan!
They've re-introduced a popular product and held their price to the same as it was 5 years ago. They have a very limited expendure in product improvement..... Hell, this run may have been sitting in the boxes unsold all this time. Maybe this plan was hatched five years ago (not likely as there are some changes).
Also, it's not an "abject failure" if it was never Epson's intent to develop a "new breed" of camera. Yes, it clearly is a short term money grab.... and what's wrong with that.... as long as there are buyers who line up for the product.
Also, speaking from marketing experience, nobody is ever ahead of the game. Companies are always "back where they started" and having to come up with new wheels all the time.
Epson is taking a shot on this one. I haven't seen anything about the production run, but using a conservative number of 20,000 and a clear profit, being generous of $600, they can do a money grab that will net them approximatly $12 Million for simply cranking up an old assembly line for a few weeks, if that.
At that point, in my estimation, it simply remains to be seen how many times they can pull that off.
And while I think we are more in agreement with each other than you may think, I do have a thought about your last comment.
In this day and age, with the current upheaval in finances, I don't think many manufacturers have as much sensitivity as we consumers may like, which speaks to carelessness and regard for us. That's the last thing at most BOD meetings, coming way after survival. Lastly, I think it's actually a genuine stab at seeing how serious people are for continuing to desire, and PAY for rangefinder digital cameras.
Given the absolutely tiny market for rangefinder anythings, I sure wouldn't spend a lot for development of a rangefinder that would end up being 50% bigger to house larger sensors, and costing them out only to find that I would need to sell them for $5000 to $6000 to make a profit.
I truly think that's where a good rangefinder digital would end up, even if it was NOT a Leica.
And I do realize that my estimate of cost may be unrealistic in terms of prices and sizes that are happening in the "cookie cutter" camera markets. But, the rangefinder market is a miniscule niche market. Anybody who steps in to fill what is not even a recognizable void in the marketplace is going to demand huge returns for the risk they take in doing so. I would not be surprised to see companies who enter that market to want twice the price for the same sensor and electronics technology, on top of the manufacturing of rangefinder mechanism in very limited numbers.
Interestingly I agree with you.....
The price is far from competitive, and certainly isn't new. The camera launched with that price point five years ago.
This may be "superb" from a marketing standpoint if the goal of the product was short term money. If the goal was to build a brand or to grow the marketplace for more such cameras, then this is by my estimation an abject failure. Almost to the letter, the people here that are excited for this announcement are current R-D1 owners, incredulous that someone could want anything to improve in five years' time, or merely excited at continued technical support for their cameras. Everyone not excited opted against the R-D1 in the past for one reason or another, and relaunching the same exact camera at an outlandish price isn't changing their mind. Epson'll make some money off of those that want an R-D1 badly enough to pay this price, they'll sell through, and then they'll be back where they started from, at least in terms of having a presence or any brand to speak of. In my eyes it is careless and shows no regard at all for the customer nor any confidence in the viability of digital rangefinders in general.
And again reiterate... What a genuinely Golden Plan!
They've re-introduced a popular product and held their price to the same as it was 5 years ago. They have a very limited expendure in product improvement..... Hell, this run may have been sitting in the boxes unsold all this time. Maybe this plan was hatched five years ago (not likely as there are some changes).
Also, it's not an "abject failure" if it was never Epson's intent to develop a "new breed" of camera. Yes, it clearly is a short term money grab.... and what's wrong with that.... as long as there are buyers who line up for the product.
Also, speaking from marketing experience, nobody is ever ahead of the game. Companies are always "back where they started" and having to come up with new wheels all the time.
Epson is taking a shot on this one. I haven't seen anything about the production run, but using a conservative number of 20,000 and a clear profit, being generous of $600, they can do a money grab that will net them approximatly $12 Million for simply cranking up an old assembly line for a few weeks, if that.
At that point, in my estimation, it simply remains to be seen how many times they can pull that off.
And while I think we are more in agreement with each other than you may think, I do have a thought about your last comment.
In this day and age, with the current upheaval in finances, I don't think many manufacturers have as much sensitivity as we consumers may like, which speaks to carelessness and regard for us. That's the last thing at most BOD meetings, coming way after survival. Lastly, I think it's actually a genuine stab at seeing how serious people are for continuing to desire, and PAY for rangefinder digital cameras.
Given the absolutely tiny market for rangefinder anythings, I sure wouldn't spend a lot for development of a rangefinder that would end up being 50% bigger to house larger sensors, and costing them out only to find that I would need to sell them for $5000 to $6000 to make a profit.
I truly think that's where a good rangefinder digital would end up, even if it was NOT a Leica.
And I do realize that my estimate of cost may be unrealistic in terms of prices and sizes that are happening in the "cookie cutter" camera markets. But, the rangefinder market is a miniscule niche market. Anybody who steps in to fill what is not even a recognizable void in the marketplace is going to demand huge returns for the risk they take in doing so. I would not be surprised to see companies who enter that market to want twice the price for the same sensor and electronics technology, on top of the manufacturing of rangefinder mechanism in very limited numbers.
Last edited: