I don't mean to call you out, but things like what? It's a tiny sensor camera with a two stage zoom - I understand it's all connected to the social media platforms etc, but in terms of being a camera, it's still a pretty limited device. I feel it may change the way people post ****ty latte art and seflies on instagram, but I doubt it will have any meaningful effect on actual photography. I don't see photojournalists dumping their 5d's or fashion photographers ditching their phase ones to use an iphone because they can post the photos to instagram a few hours quicker...