HHPhoto
Well-known
thanks for sharing, good read but I still can't understand why Japan Camera Hunter's film is on that list.
+1.
Probably Stephen Dowling was uncritical, has not done a proper research in that case and just believed the misleading marketing of Mr. Hunt.
Lomography kept film alive, lets be honest.
No.
That "Lomography has saved film" is a fairy tale told by the Lomography marketing guys. It has nothing to do with reality.
Lomo sales peaked already in 2011, and since then they were on a strong decline, and now stabilising on a very low level.
During the last years Lomography had to close lots of their Gallery and Embassy stores worldwide. And lots of their employees had to go.
Some of their cameras were discontinued, and no standard film models have been introduced for years (only Instax).
Lomo is now mainly surviving by
- selling Lomo Instax cameras and Instax film
- selling their 'art' lenses (made by Zenit) mainly to digital photographers.
Lomo was a very small niche in film photography before their boom from 2006-2011, and now they are again a very small niche in film photography.
The film revival is driven by real classic film photography, not by Lomography.
Cheers, Jan