bmattock
Veteran
jaapv said:I'll really have to look, Bill. I hope I can find it.I can hazard an explanation: Throwaway camera's i.e. film and lens in a box.
Here's what I was able to find - this information is from PMA Photo Industry 2005 - Review and Forecast. Bear in mind that the data are only correct for 2004 - it was forecast for 2005. The 2006 Review and Forecast would be a review of 2005 and a forecast for 2006, but it is not available to me yet:
Digital camera sales grew 40 percent in 2004 reaching 18.2 million units. Twenty-and-a-half million are projected to be sold in 2005 to account for 82 percent of total camera sales, up from 73 percent in 2004. Including film units, the camera market grew 3 percent in 2004. Helped by new users but also additional household purchases and replacements, digital cameras are expected to continue their growth in 2006 before reaching their peak at the end of that year or the next. As the digital camera market matures, industry revenue will increasingly depend on accessories, consumables and services.
PMA estimates that sales of single-use cameras peaked in 2004 at 218 million units. Sales will be virtually unchanged in 2005. Despite their growth, single-use cameras were unable to help the overall film market that declined by 19 percent in 2004 to 656 million units and is projected to fall to 532 million in 2005.
Now - let me turn to film camera sales in 2005. The most recent data I have access to is from the Camera & Imaging Products Association(CIPA), an international organization that all the major international camera manufacturers are members of. Astoundingly:
http://www.cipa.jp/english/
In November of 2004, film (still) cameras of all types (single use to Large Format) accounted for 9.2 million units sold. In November of 2005, 1.5 million. Sales did not just drop - they fell off a freaking cliff. According to CIPA, still camera sales were 16.5% of the same month the year previous. Man, that's heart-stopping.
No wonder Nikon is stopping film camera production. Getting back to the original point of the OP's post - I don't know why Nikon even bothered to announce it at all - it seems self-evident!
Using the same data source and looking at digital camera production - November 2005 was a total of 143.5 million cameras, versus November 2004's total of 151 million.
Some will grab those numbers - 151 million digital cameras made in 11/04 and compare that to 143.5 million digital cameras made in 11/05, and proclaim that digital is a fad, it's dying, game over.
But come on. 151 million digital cameras produced in one month of 2005, versus 9.2 million film cameras. We're not even talking niche products here. And that film number includes the single-use cameras, too. Focal-plane camera sales (not including MF and LF) were a mere 500,000 in November 2005, worldwide - a 75% decline from the same month in 2004.
I dunno. I think the proof is in the pudding. But I can't argue anymore. If that's not enough evidence for my RFF buddies, then I give up. All through this lengthy thread, I've posted my cites and sources. Anyone can read what I read, do the math I did, come to their own conclusions. If I'm way off base, I'm ready to be corrected. But I don't think you can rationally say that film has a future after reading these numbers and analysts reports of actual sales, especially given recent events (Agfa and Nikon).
Best Regards,
Bill Mattocks