C
ch1
Guest
Richard Black said:Is this a problem? How many slrs do you intend to buy in the next 5-10 years. How many has Pentax, Minolta, Nikon, Suzuki, just checkin' to see if you're reading, and others have made in the last 10-15 years that are still fully functional. I just bought a nearly new X700, Minolta for those uninitiated to the big M, and that with my X370 will last till I die, I'm 59 as of today. So, again, how many new film cameras can we buy? As long as film is available, I won't have any problems, and I don't think most of you will either. Buck up boys, there's film to burn!!! This is to cheer you all up!
Precisely Rich,
This is NOT "bad news". It is a corporate rationalization that we all expected.
What exactly has Nikon "abandoned"?
I suggest it is the production of cheapo, plastic-bodied, mass produced SLRs using questionable AF zooms that could be "crumpled" in your hand! Quite frankly, as a Nikon-phile, I found their later series of "prosumer" SLRs to be embarrasing.
I would hazard to guess that within a few years, Nikon will abandon camera body production almost altogether!
Figure it out. Digital cameras are "commonditized disposables". Typical product cycle is under 2 years.
No one is going to spend upteen thousand dollars every two years just because it has "Nikon" on the viewfinder!
Better then to narrow your body production to one or two "high end" offerings to preserve your "lens mount" technology while concentrating on lens production. And also "milking" the latter by continuing to license it to Sigma, Cosina, Tamron etc. as well as, now, Zeiss.
This is all coming together - there is a big "shakeout" happening in the camera/lens industry. It is partly due to the continuing evolution of the digital format. But it is also driven by the fact that a big new entrant, China, will quickly move from imitative to innovative in the imaging industry as it is doing in others.