Phil,
The Fiesta does not have as large a profit margin as a SUV or pickup truck. Pretty much the big three decidedly went greedy and gave this pretty much most needed nitch away, which is basic transportation, and is basically an economy car.
Part of this too was economics, as they did not want to support a large workforce either. Again greed…
Maximize profits, screw the workers, never mind a about making a car that America wanted, just make trucks and SUV’s to sell to people that don’t really need them.
So this is a mucho big market, and the way to make money selling economy cars, or basic reliable transportation that does not cost much is to sell a lot of them. This is what Germany, Japan, and now South Korea does.
Instead make fewer gas guzzling trucks and SUV’s, but have bigger profit margins. Pretty much make what is not really needed. Then market and make it a status symbol to drive either a truck or SUV. Then the Germans, the Japanese, and the South Koreans figure out that trucks and SUV’s is a way to make bigger profits by selling to Dumb Americans.
Tell me all the pickup trucks on the road are work trucks, or are they just status symbols. Up here there are some truck drivers that can’t stay in a lane on the Bear Mountain Parkway, and other truck drivers that do 35-40 MPH in a 55 MPH. Zone because they can’t afford the gas.
So in the country that made mass production of the automobile so that the masses could afford them, no longer supplies the basic car that is needed.
I remember in New Mexico how a pickup truck was a symbol of open space, ruggedness, and practicality, but now I don’t see how that applies to the city and the burbs here. “Big hat no cattle as they say.”
Dumb Americans fell for the marketing of the big three. Then a few years ago even Audi started making SUV’s to sell to dumb Americans.
Then the Orange House wonders why Europeans don’t buy U.S. vehicles. Pretty much a full size SUV in the narrow streets in Italy is a liability, and gasoline there is sold in liters which has about the same price as a gallon of gas here. Know that it takes 3.7 liters to make a gallon, so pretty much gas is 3.7 times more expensive in Europe.
Buying a full size pickup or a big SUV is mighty dumb if you are a European. Not practical in Europe.
Here in Peekskill, a working class City of 25K inhabitants I see mostly Hondas and Toyotas. These seem to be the cars for the masses because of reliability, fuel economy, and easy to maintain and repair.
From my owning two Jeeps I learned that trucks cost more in fuel, parts, and to maintain. Not that I’m anti SUV or anti truck, but I know better.
The Audi A4 is AWD and comes from road rally racing. Basically Audi revolutionized road rally racing. Pretty much I have what I need to drive in foul weather without needing a truck or SUV.
I see big trouble for the big three automakers. Now that they milked the pig, trucks are now not selling not because of demand, but because of price. Next will be SUV’s…
Meanwhile who is making a basic, reliable, affordable, economical car? Basically the Europeans, the Japanese, and perhaps even the Koreans.
The big three gave up on this market share. Why? EZ profits and greed.
BTW irony her is that Ford over a hundred years ago developed the concept of an assembly line and the goal was to mass produce and make cars available to every American.
If you read my other posts about my 1966 C-10 pretty much I could replace my engine and tranny, have a 50K mile or 5 year warrentee, using Chevy crate motor engine and tranny packages that include fuel injection, electronic ignition and the computer controls for only $23K.
Add about $4.5K-$5K for a posi Ford 9 inch rear with disc brakes, and pretty much for under $30K a bombproof 450 HP 444 foot pounds of torque, 4-bolt main, aluminum heads, hooked into a T-56 tranny that is basically a 4-speed close ration cast iron tranny with two overdrives that can handle 750 HP.
Other things like front disc brakes and odds an ends, pretty much more cost effective for me to build a truck rather than buy one.
Basically for about $30K I can totally replace my entire drivetrain, but in a “Calzone” way.
The big three performed a big self inflicted wound. They created their own death spiral. When the economic collapse happens they will be burnt toast…
Cal