I have had more than one bad experience where I walk into a camera shop and ask for Kodak film and am told all kinds of reasons why I should buy Fuji. The best was "Kodak isn't interested in film anymore and is going all digital, but all Fuji does is film. Buy some Fuji film, it makes any of Kodak's products look like garbage." That was kind of funny since I happen to own a Fuji digital 🙂 But when I get that spiel, I leave and find a store that sells Kodak. There was a day when I wasn't so picky, but the more I shoot, the more I know what I want.