Sparrow
Veteran
...Leica didn't do it. they didn't commission it. some people just made a short film about Leicas in which they fictionalize the stories of war photographers...
... so tell me who did? and who is likely to benefit from it?
...Leica didn't do it. they didn't commission it. some people just made a short film about Leicas in which they fictionalize the stories of war photographers...
Xerox Parc licensed it to Apple -- Apple then totally redesigned it for consumer use, designing an OS which was mouse-dependent.
Xerox Parc never had to sue Apple, since there was no rip-off, Xerox Parc freely allowed Apple to license the idea, after taking Apple stock in exchange for allowing Apple to visit the Xerox Parc facility. Xerox was allowed to buy 100,000 shares of Apple stock for $10 per share.
http://www.cultofmac.com/126863/in-defense-of-steve-jobs/
http://latimesblogs.latimes.com/technology/2011/10/steve-jobs-xerox-parc.html
... that's the problem I have with it, they are misrepresenting reality for commercial purposes ... presenting a fictional link between Robert Capa and Leica that never existed in fact.
Except they're not really doing that are they? While the life of their fictional photographer in some obvious ways resembles that of Capa - it's not Capa, nor could it have been, after all everybody knows and has pointed out that Capa didn't use a Leica later in his career.
How many people went to see Inglorious Basterds, then at the end of the movie stood up and shouted "THAT'S NOT WHAT REALLY HAPPENED!" - that story was also made for commercial gain. But it is still a complete work of fiction even if some of the characters rather stongly resembled actual historical figures.
Ok so I was a little off on the mouse. My point is Apple gets the credit, and most people have no clue that is was originally Xerox's idea. ...
A silly piece of over the top marketing.
Implying that a Leica MM will turn you into (insert name of famous photographer who used Leica M).
It absolutely convinced me to get the MM and the fame that will follow.
HFL
Edit: But I'd like to skip the dying part, for a while anyway.