Panisonic Red Faced - Canon Shot the Ad

I only see an issue if Panasonic claimed the commercial was made with the G2 when it was made with the Canon. If Panasonic did not claim this, then who cares?
 
I just learned that the latest print campaigns for canon ink jet printers were not printed on those ink jet printers. What a PR disaster for canon. ;)
 
That's funny.

Just goes to show with all the behind-the-scenes, EPK stuff that accompanies everything (even advertisements ferchrissakes!) there's big opportunity to reveal something embarrassing.
 
It doesn't seem to have been done entirely on a Canon, as they show shots of scenes later shown in the youtube post. It may have had something to do with the company hired to do the shots of the Lumix wishing to use their own cameras for the shoot. That may seem silly of Panasonic but then if you don't specify in your contract that they have to use your supplied equipment, you let them use what they want.
 
Very funny. A bit of a slip by the Panasonic marketing department. They'll hear about it, I'm sure.
 
Come on. Where is the problem? If they showed in the commercial a movie crew filming a professional scene with a panasonic but the commercial was filmed with canon equipment. That would be weird. But this is a fun/leisure camera and they aim at a non commercial, fun loving and young audience. And the biggest part in that commercial is about taking photos, not filming.
 
Panasonic, as every other brand, outsource their commercials' production. I do not believe they have any control on the gear used to film them. I once was involved in the production of a Canon commercial for the Rebel XTi, and they were using Panasonic pro video cameras. The still photographer documenting the "making of" (a dutchman, I dont remember his name), was using a couple of M8's as well as an M6, and talking with him was the funniest part of the production. In any case, no Canon DSLR's involved from the right side of the camera.
For years it was said that every Nikon, Canon and Olympus catalogue/depliant/etc was shot with MF equipment, and from the general quality that was evident. If no one falsely claims the film/pictures were taken with X gear, it doesnt matter as long as it is the best tool to get the job done.
 
...And the post-production for virtually every Wintel PC commercial is done on a Mac. Big deal.

~Joe
 
"Apparently, as CrunchGear reported earlier, the ad was filmed using Canon's EOS 5D Mark II."


After reading articles in PDN and a couple of other magazines that chronicles the careers of working pros over the last several months, I don't find this statement particularly surprising.
 
This is a marketing piece, so it's the marketing slip-up that makes this interesting (albeit slightly so). Sure the two cameras are aimed at different audiences, but the ad probably should not advertise a competitor's product in a flattering manner as this ad does.


/
 
I don't think it's a huge problem, but it isn't great marketing. In this case it's partly about the specific product, but also about the brand.

It is true that the brand of production tools often doesn't match the brand advertised. When this discrepancy is not visible to your audience, there's no problem. Allowing your audience to see the discrepancy, IMO, subtly undermines your own brand, plus you've used your own money to say something positive about your competitor's product and brand. The G2 is a fun camera to run around with, but the pros who shot this used Canon. I don't see any positive spin there, and marketing is all about the spin.

I watched a promo video being made for Windows 7, interviews with Win7 users, shots of them using Win7, etc. Every computer used by the production staff was a Mac. There were no Macs visible in the final piece, and I very much doubt anybody in Microsoft marketing would have allowed release of a "Making of..." video showing the Macs in use.
 
Panasonic doesn't make high end DSLRs w/ video, so they don't likely see the cameras as competition.
 
the issue itself does not mean anything.
but being reported like this means a "loss of face". and that is something.
 
If most of us "camera geeks" don't really think it is a big deal, does the average joe even know about this?
 
jsrockit said:
I only see an issue if Panasonic claimed the commercial was made with the G2 when it was made with the Canon. If Panasonic did not claim this, then who cares?
Click to expand...

Even if Panasonic doesn't claim it outright, but merely implies it by using part of the footage for "showing off the versatility and movie capabilities of the Panasonic Lumix G2", then it is an issue.
 
pvdhaar said:
Even if Panasonic doesn't claim it outright, but merely implies it by using part of the footage for "showing off the versatility and movie capabilities of the Panasonic Lumix G2", then it is an issue.
Click to expand...

I just think it is typical advertising. It is all generally a trumped up version of reality anyway. The only people who will care about this are camera geeks.
 
sebastel said:
the issue itself does not mean anything.
but being reported like this means a "loss of face". and that is something.
Click to expand...

I suppose there is truth to that. In the west we talk about embarassing moments or things. In Japan, loss of face generally carries a stronger connotation. So if Panasonic feels a loss of face, that means more to them than simple embarassment.
 
You must log in or register to reply here.
Back
Top Bottom