Panisonic Red Faced - Canon Shot the Ad

[Andy Kibber]

It is true that the brand of production tools often doesn't match the brand advertised. When this discrepancy is not visible to your audience, there's no problem. Allowing your audience to see the discrepancy, IMO, subtly undermines your own brand, plus you've used your own money to say something positive about your competitor's product and brand. [...]

I watched a promo video being made for Windows 7, interviews with Win7 users, shots of them using Win7, etc. Every computer used by the production staff was a Mac. There were no Macs visible in the final piece, and I very much doubt anybody in Microsoft marketing would have allowed release of a "Making of..." video showing the Macs in use.

I agree 100%. It's not shocking that they filmed the ad with a Canon, but why they'd make a behind-the-scenes video of the making of the ad that showed they used a Canon is beyond me.

 

[jsrockit]

Panasonic does not make high-end SLRs... so it isn't their competition. What if they used a regular video camera by a non-still camera maker... would that be different? Now, if they made the commercial using a Olympus E-P2, I'd understand the fuss.