Paul T.
Veteran
Here is Newson's Ford... I like it, so there!

What frustrates me, is that had they given it a decent EVF, then it would be great, but as it is, it seems a few years behind everyone else.
so basically a k5 with an EVF instead of an OVF plus some funky colours.
...why?
K-5 - $1,349.00with 18-55mm lens
k-01 - around $749 body-only and $899 with the 'XS' version of the 40mm lens
They really went to town on this with the ugly stick.
it wouldnt be $749 if it had an evf built in.
so basically a k5 with an EVF instead of an OVF plus some funky colours.
...why?
Meanwhile we have a camera with one of the best sensors yet developed that can natively mount more lenses than any other camera ever produced. Sounds good to me.
If you look at the comparison picture posted by gavinlg it looks like it's only marginally smaller than a DSLR and it uses the exact same lenses. And at almost the same size it doesn't have a viewfinder. I guess it's just not clear why someone who doesn't like DSLRs would like this one.
Of course, these may not be concerns for you and some people like the DIY approach, but this camera is not limited in the lens choice department.
Even a little bit smaller than a DSLR is worth plenty for me.
Here is Newson's Ford... I like it, so there!
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Why does everybody assume this is meant to compete with the X-Pro? I really don't see that at all. Pentax needs to have their eyes on the NEX-5, first and foremost, and they're not winning with this thing.The looks are growing on me.
Look at what we've got:
1) Mirrorless for whatever that's worth
2) APS-C Sensor
3) Compatibility with a ton of lenses
4) $750 body only
Really that's not too bad. $1000 cheaper than the Fuji X-1 with way more lenses. Not quite as elegant but really not that bad. And K-mounts are generally pretty small lenses relative to most DSLR lenses.
I'm not in the market but if I were I'd probably consider this over an m4/3 and probably the Fuji offerings just due to price.
I think some sort of flip out or rotating screen would have made it a lot more appealing for not much more cost from Pentax's standpoint.