Roger Hicks
Veteran
The body alone is rumored to be at $1,400, a kit will likely cost around $2,000. Given how people whined when the price of X100 announced, I doubt it would be as "successful" as the M43/NEX options that cost 1/2 or 1/3.
There might be more profit in it, though, if people buy what they think will give them better pictures, rather than cheap stuff they think they can afford. But I agree that this market may be VERY price-sensitive.
Cheers,
R.