Kind of funny. I always tell folks that everyone has faith in something. The whole devotion to Leica reminds me of the modern phenomenon of devotion to Apple Computer. Steve Jobs even compared the feel of the iPhone 4 to that of, "a fine Leica camera" Both companies make great, innovative products, but both have had their duds and difficult times as well. More of a cult than a religion, they are both undeniably forces with which to be reconed. This discussion could indeed go very deep, but not for me when I am typing on my iPhone 4 keyboard, no matter how Leica-like it is! This will be an interesting thread to follow.