Positive news from Fujifilm

Ilford does not have a long term contract. You are misinformed.

No, you are. I've talked to them at Photokina. The land contract isn't a problem at all.

Ferrania does not have more than 6 people. You are misinformed.

No, you are. They have six currently in production operation, but more in total with administration, distribution, marketing and shareholders.

Fujifilm has not released a new non-INSTAX film. You are misinformed.

I've written they have introduced new 3-Packs. You don't do that if you have the intention to pull the plug.
 
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What are the characteristics of the Instax fiim independent of its role in the instant format? Is it potentially a viable 800 ASA noninstant fiim or a known preexisting product?

yours
FPJ

Instant film has a negative film base. And that is coated like other films on the same machinery. So with these huge mass volume amount of films Fujifilm can use their emulsion and coating machines to full or high capacity. That helps to keeps the lines in their film factory running.
And probably there are some technology transfer effects in R&D. The same is valid for RA-4 paper. In the end it is all color silver-halide technology. Fujifilm has increased their R&D budget for color paper in the last years. Resulting in new products like silver-halide paper for photo books or new paper surfaces and increased color stability.
 
Argue whatever you want but from my perspective film is doing quite well.

About 10 years ago, while in my mid-50s, I was pretty certain that I would live to see film completely die out with the possible exception of a few very small cottage businesses producing and selling a very expensive product.

Now, in my mid-60s, it would appear that film is growing and will outlive me quite handily. Digital, with the obvious exception of cell phones, seems to be the market that is struggling.

But, there is no constant but change. Who knows what we will find tomorrow?
 
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