As it happens, it's the "trick viewfinder" that attracts me. I like optical viewfinders. I've never (yet) met an EVF I didn't hate - and I seriously dislike composing with a rear LCD (except in some circumstances with a tripod and/or a tilt/swivel LCD).
Also: the viewfinder is in the right place, the "manual overrides" are where they're d*mned well supposed to be (not in some stinking menu or on a multi-use button) and the lens looks pretty decent (from the samples I've seen, though I've seen few enough to really tell).
And yet... I'm being asked to pay $1200 (++ extras such as "filter ring" and lens hood) for something that in many ways gives me the rough digital equivalent of something (kinda, sorta) like my Olympus mjuII (Stylus Epic) or autofocus Hexar or Contax T2.
With no form of image stabilisation I imagine it's video mode would be seasickness-inducing (not that I shoot video). Without IS it is in some ways inferior to other compact digitals (or SLRs) for low light shooting.
It costs a lot of money by the only criterion that counts right now (the value I expect to get versus alternative uses for the funds).
So I can see the attraction but I don't think it tips over the edge for me at present. Still, I reserve the right to change my mind.
...Mike