Regarding Kodak-Why bankruptcy is not a brand killer.

[dave lackey]

Interesting read on CNN:

http://money.cnn.com/2012/01/11/markets/brands_bankruptcy/?hpt=hp_c2

 

[batterytypehah!]

Interesting -- to a point. Personally, I couldn't care less what the brand name is on my film, but I want film. A good selection of quality, affordable C-41 and E-6 films, to be precise, which is what's really at stake if EK goes under. And that's a whole lot harder to make than a Twinkie, I think.

The Polaroid (and Agfa, in Europe) example only goes so far. Those brands have pretty much devolved into "buyer beware, low quality product in search of something, anything, to make it stand out."