I wish them much luck. At least they've got a HUGE installed base of instant cameras - I'd bet most houses in the US have at least one tucked away somewhere...or mothballed - literally.
Over ten years ago their headquarters in Norwood, MA closed it's doors...shortly after that I took a ride on my bike onto the defunct company's campus. It was pretty nice looking, but eerily silent and empty. Made me feel like the Charleton Heston character in The Omega Man. Should've taken a photo of the 'POLAROID' sign at the campus entrance on route 1A.