Hi Stephen,
Lomography film sales are said to be the highest of any other photography group.
that is a fairy tale told by the Lomography marketing guys. It has nothing to do with reality.
Lomo sales peaked already in 2011, and since then they were on a strong decline, and now stabilising on a very low level.
During the last years Lomography had to close lots of their Gallery and Embassy stores worldwide. And lots of their employees had to go.
Some of their cameras were discontinued, and no standard film models have been introduced for years (only Instax).
Lomo is now mainly surviving by
- selling Lomo Instax cameras and Instax film
- selling their 'art' lenses (made by Zenit) mainly to digital photographers.
Lomo was a very small niche in film photography before their boom from 2006-2011, and now they are again a very small niche in film photography.
The film revival is driven by real classic film photography, not by Lomography.
But it is right that lots of this new driving force is from younger photographers. All film manufacturers say that, that they have lots of (very) young customers.
The great majority are under 25.
That may be right for current Lomographers.
Cheers, Jan