IMHO the best way for a 'novice' to learn to shoot good pics is to burn lots of film and then analyse why the bad photos are bad (incorrect expsure, poor composition, boring subject matter etc) and, secondly, look at the photos in the National Geographic every month. NG photography should be the standard we all aspire to.
Finally, make sure the person doesn't start obsessing about equipment - stick to one or two lenses initially and DEFINITELY not a zoom. As well all know on this forum.....great photos can be taken with the humblest of equipment.