You guys might think I'm nuts, but I tried something that I've heard about and read about (may be an urban legend???), and it believe it or not, it seems to have helped......
I took a little bit of Blue Magic Metal Polish Cream (for chrome and aluminum), put it on a microfiber lens cloth, and gently applied it to the front element. Look at the result:
Maybe a bit hard to tell in this light, but I'm pretty convinced that it got rid of all that spotty, smeariness that was on the front element. If you look at the very first colour photo in this thread, you can see it all on the front element.
I did a shot this morning - mind you, in flat early-morning light:
Still flat, to be sure. Any better? I think I'd have to do another shot in the same conditions as yesterday to be certain. It does appear, though, that I took a bit of that highlight glow away and it's a bit crisper.
A 'tweaked' version of the photo:
Considering I don't have much money in this lens (and I don't wish to put much more into this lens!), it was worth taking the risk. And I'm pretty convinced the front element looks better!