Sorry, but that is complete BS.
Fuji is continuing producing film, they even are investing in it.
The facts:
- Fuji's Instax instant film has increasing sales for years, with rates of 20% p.a.
- at last Photokina (biggest photo fair in the world; I was there) almost half of Fuji's booth was showing Instax film and cameras
- the Fuji stuff at Photokina told me they will certainly continue film production for the next decades, they expect a film revival
- in the last 1,5 years they introduced two new Instax cameras
- they had to significantly increase their production capacity, even build a new finishing plant for Instax
- Instax film has a negative film base, which is coated on the same machine as all other photo films
- they are doing lots of advertising for Instax, including TV commercials in Asia
- in almost every country there are Instax facebook pages, even in developing countries;
here just one example:
https://www.facebook.com/fujifilmindia
- Instax ist their best selling photo product: They are selling more Instax cameras than digital cameras (2,6 million Instax cameras last year)
- They recently announced an increased R&D budget for silver-gelatin RA-4 paper:
http://www.ephotozine.com/article/fujifilm-hails-golden-era-for-silver-halide-paper-26280
- in an interview the Fuji CEO has said very clearly that they will continue film production
- they invested in new package design of their professional films recently: you don't spend money for that if you are planning to stop production
- Fuji has the most widespread film portfolio of all film manufacturers, offering CN film, reversal film, BW negative film and three types of instant film;
no other film manufacturer is doing that
- Fuji is asking their main distributors every year how much film they will order: according to these orders they then produce fresh.
You want Fuji film in the future?
It is just simple:
Continue to use it, and then it will be produced, will be kept in production.
Cheers, Jan