The Sky is Falling...

HHPhoto said:
Sorry, but that is complete BS.
Fuji is continuing producing film, they even are investing in it.

The facts:
- Fuji's Instax instant film has increasing sales for years, with rates of 20% p.a.
- at last Photokina (biggest photo fair in the world; I was there) almost half of Fuji's booth was showing Instax film and cameras
- the Fuji stuff at Photokina told me they will certainly continue film production for the next decades, they expect a film revival
- in the last 1,5 years they introduced two new Instax cameras
- they had to significantly increase their production capacity, even build a new finishing plant for Instax
- Instax film has a negative film base, which is coated on the same machine as all other photo films
- they are doing lots of advertising for Instax, including TV commercials in Asia
- in almost every country there are Instax facebook pages, even in developing countries;
here just one example:
https://www.facebook.com/fujifilmindia
- Instax ist their best selling photo product: They are selling more Instax cameras than digital cameras (2,6 million Instax cameras last year)
- They recently announced an increased R&D budget for silver-gelatin RA-4 paper:
http://www.ephotozine.com/article/fujifilm-hails-golden-era-for-silver-halide-paper-26280
- in an interview the Fuji CEO has said very clearly that they will continue film production
- they invested in new package design of their professional films recently: you don't spend money for that if you are planning to stop production
- Fuji has the most widespread film portfolio of all film manufacturers, offering CN film, reversal film, BW negative film and three types of instant film;
no other film manufacturer is doing that
- Fuji is asking their main distributors every year how much film they will order: according to these orders they then produce fresh.

You want Fuji film in the future?
It is just simple:
Continue to use it, and then it will be produced, will be kept in production.

Cheers, Jan
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Thanks Jan! Your post is the first one that contributes actual facts and information to the issue, as compared to personal opinion. :)
 
Sparrow said:
Proof isn't the point, its belief that matters ... have you not read the book?
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We're all waiting for the movie .. that's where total truth is always revealed!
yes.gif
 
Dirk said:
Thanks Jan! Your post is the first one that contributes actual facts and information to the issue, as compared to personal opinion. :)
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Consider that perhaps if your original post had contained more of the former, and less of the latter, fewer opinions may have been forthcoming, Chicken Little.
 
HHPhoto said:
You want Fuji film in the future?
It is just simple:
Continue to use it, and then it will be produced, will be kept in production.
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Not quite that simple, unfortunately. I used to shoot Neopan SS and Neopan 400, where are they now?
 
Dirk said:
... according to my local Walgreens photo guy. He said that Fuji will stop making any film next year. Stop. The End. Over.

I feel almost embarrassed posting this here, because these kind of alarmist rumors have been bandied about before, but then it dawned on me that I actually have no idea what Fuji's current production of film is, what they still produce or not produce, and so on. Has anybody followed Fuji's production plans/announcements pertaining to film?
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You should be embarassed. If there was an "Ignore" button for further posts from you, I'd select it. Seriously...you actually bother posting this garbage from some Walgreens Web-Tard?
 
Geez Weakandblurry - maybe YOU should be embarrassed. A close reading of the original post would tell you that he wasn't asking if the Walmart employee was right. He said that the encounter with the Walmart employee prompted him to realize that he didn't know what Fuji's current film production was. He simply asked if anybody had been following Fuji's plans/announcements.
Check your meds.
 
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