Chriscrawfordphoto
Real Men Shoot Film.
Chris, it's not the word "art" that causes the disconnect, it's the word "fine". Fine suggests a judgement call. To create a photograph and label it "fine art" even before it has a chance to be criticized or appreciated, seems kinda "cocky" in many people's minds. It's more neutral to say that a particular photograph or series was created as art, but to say "fine art" appears to be demanding respect - where none may be due.
Now for workers in the field such as yourself, if using the term makes for more and more lucrative sales, then more power to you. But a term of commerce is different than a term that has meaning in a critical discussion.
Chris, its not just a marketing term. You're trying to deconstruct a very old term that, whether you like it or not, is the label for photography done as art. It doesn't require respect, you are free to judge each artist and his/her work on its artistic merits.
What you people are doing in trying to discredit this term is simple anti-intellectualism. Some people simply refuse to accept that photography can be art and others refuse to accept that there is even such a thing as art in any media or form.
Like it or not, art historians, curators, artists, collectors, and museums will continue to use the term 'fine art' for any photography done as art (including good photographs as well as crappy ones that make it into museums and galleries or get accepted by historians as art), because photographs can be works of art and that is simply never going to change no matter how much you hate it. This debate was settled a century ago. Sorry, but that's the historical fact. There will also always be work that some people think is good and others think is crap that is accepted by the art world and academic historians as fine art. That's not gonna change either.