There are two types of photographers. The first are the 'photographers', the one's that have a keen eye or a desire to get out there and take shots, be them arty, well composed, well thought out or just to see what they can get. The second type of photographer is the happy snappy family type that only uses a camera for events like holidays, birthdays, weddings etc. The unfortunate thing is that these outnumber the first type by a million to one. Digital is the perfect format for the masses. They live and breath it and the photographic outlets encourage them to live and breath it. Moving the masses from film to digital was the first stage. The second stage was to make sure they all 'hear' that the technology has improved, the pixel count is higher and spending more money will give you better results. It's a money making machine that the manufacturers are thriving on. There's no stopping it.
This said it all for me today. I went in to Costco to drop a film off for developing. I ask the guy a question and it goes something like this:
"You getting much film in here these days?"
"No, not a lot. Mainly digital because it's so much better."
I said "That's subjective isn't it?"
He looked at me confused. "No, you can do so much more with it and the pictures are far better quality than anything a film camera can do".
So I pointed out "But a decent film camera will match anything a digital camera can do for much less money. I have an older camera(Hexar AF) that cost me £300 and it will wipe the floor with an older digital camera that would cost £300 today. It will even wipe the floor with a brand new £300 digital camera".
So he comes back with "Well if you see some of the digital pictures we blow up big here, they are far better than anything a film camera would give at the same size. Plus you can go into the settings and do all sorts of things in the menu and apply special effects and manipulate the images in software on a pc".
I just looked at him and said "I'll be back in an hour for my pictures".
It's this mentality that we are dealing with. It's not a poor mentality, just a subjective one that has been harvested from VERY good marketing and driving public awareness to the pros of digital photgraphy. It suites the manufacturers that the public think this way and it suites the photographic outlets too. After all, it's raking in pots of gold from the consumers out there.
Paul