reagan
hey, they're only Zorkis
Can you imagine? Upgrades Available?
I've just loaded film once again into my Leica.3 that was once a 1 ... before "the operation." I wonder how many rolls have passed across it's rails? I really like this little camera. I also enjoy looking through the portraits in the "... Show Yours" thread of other Leicas that have received conversion work.
The ability and willingness of early Leica to convert/upgrade everyman's Leica to the newer model is one of the most interesting "selling points" to me. They planned for them to last a very long time, not just until next year's model rolls out.
I'm not so sure it was an attitude of a company as much as the values of a generation. But whatever it was that lay at the heart or reason of Leica and many other camera makers world-wide "back in the day", I'm sure glad they did what they did, took on the build-it-to-last challenge and made upgrades available ... because 80 yrs. later, there's several of us here and there that are still really enjoying these old cameras.
Too bad my grandkids won't ever know or understand those same values.
I've just loaded film once again into my Leica.3 that was once a 1 ... before "the operation." I wonder how many rolls have passed across it's rails? I really like this little camera. I also enjoy looking through the portraits in the "... Show Yours" thread of other Leicas that have received conversion work.
The ability and willingness of early Leica to convert/upgrade everyman's Leica to the newer model is one of the most interesting "selling points" to me. They planned for them to last a very long time, not just until next year's model rolls out.
Right. Okay, kinda hokey, I know. But if a conversation with this attitude were to take place in the product development dept. of any camera maker today, both employees would be fired immediately ... then admitted in the nearest, ehhhh, "facilities" for a thorough psych exam followed by tons of medz.
- "Let's build these new mini-cameras so they'll last Avg. Joe a lifetime."
- "What if one of them gets damaged or breaks? or needs adjustment?"
- "Then they can send them back to us and we'll repair them and return 'em so they won't have to be replaced."
- "But what about next year, when we add more widgets and gadgets that will make Avg. Joe's camera obsolete?"
- "Well then, we'll design it so Avg. Joe can send us his old camera, choose which widgets and gadgets he wants to add to it, and we'll convert his obsolete shooter to the new modern model. That way, he won't have to lay out the zoids for a newski."
- "Yeah, and who knows? Maybe he can even pass it on to Avg. Joe, Jr. and he can enjoy it for awhile too!"
I'm not so sure it was an attitude of a company as much as the values of a generation. But whatever it was that lay at the heart or reason of Leica and many other camera makers world-wide "back in the day", I'm sure glad they did what they did, took on the build-it-to-last challenge and made upgrades available ... because 80 yrs. later, there's several of us here and there that are still really enjoying these old cameras.
Too bad my grandkids won't ever know or understand those same values.