hepcat
Former PH, USN
the analogy is less to HD than it is to Ducati. Both boast vestigial technology (V Twin engine/mf rangefinder) updated to modern specs. Both place a premium on "handcraft". Both consciously place a price premium on their products to maintain a certain perception as being elite while still being affordable enough to tempt those wanting to move up from the universal japanese motorcycle/camera. Both operate out of boutique stores. Both sell the brand as much as the object.
HD is a dinosaur made for dinosaurs. It is the Exacta Varex of motorcycles - beautiful aesthetically but highly impractical and technologically archaic. Its performance is an afterthought, if that. Ducati, meanwhile, much like Leica, retains the traditional technology yet aspires to current relevance.
The difference is that few outside the motorcycle insiders world even recognize a Duc. I've yet to see "Duc" t-shirts hanging in stores, or cell phone covers made to look like a "Duc."
H-D and Leica have both reinvented themselves to the masses and become house-hold brand names through saavy marketing. It has nothing, unfortunately, to do with the quality of the products; and, (although I still think Moto-Guzzi oozes "classy") like Roger, I'd still go with BMW, thanks. 😉