Bob Michaels
nobody special
From around 2000 to around 2010, I bought 135-36 rolls of Fuji Neopan 400, HP5, and Tri-X for $3 a roll. Now sometimes it had the Freestyle house brand label but the edge markings showed what it was. My 35mm color film was Fuji Astia which was also $3 rebranded from Freestyle. I just bought 50-100 rolls at a time to keep the freight costs down. I forget the price of 120 Neopan 400 but it was not expensive. My color 120 film was Fujichrome, also $5 a roll and developing $5 a roll from Dwayne's.I dunno if "good" film was that much cheaper back in the 1990s.
Now I am back to shooting 120 b&w in a Holga. Film is a bit more, paying $6 a roll for Formapan. But only a minimal costs in what I pay for all the film I use. Actually, dirt cheap compared to what I see others pay to upgrade their DSLR from a model IV to a model V.