daveisbest
Established
Because it's a camera for people who sensibly realize that a Canonet will do 80% of what a Leica M will do, and have been waiting for a digital equivalent.
Exactly. A reasonably compact, fully featured camera with a great lens, easy to use controls with dials/rings that aren't in stupid places and a good viewfinder with framelines.
The reason there is so much excitement surrounding this camera? Because it's the first digital camera to have all of these features at a reasonable price. And in terms of fixed lens digital cameras, it's the only one in it's class and the only one which comes close to replicating the fixed lens rangefinders of the past such as the Canonets.