Check out marked focal length vs measured focal length.
"millimeters" sounds like it has more precision involved, so the decision to use "millimeters" and be inaccurate vs "centimeters" and sound inaccurate must have been made by the marketing department.
One less significant digit, and that '0' should be a 1 or a 2 for most lenses.
Same with 9cm vs 90mm lenses.
A number of lenses marked in "millimeters" are rounded off to the nearest '0' or '5'.
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