The size and weight of the Master Prime lenses (obtainable from the Arri link given above) give one good clue as to why such lenses aren't suitable for 24x36mm. Even for 18x24mm they are 114mm (4-1/2 inches) across at the front and 205mm (8 inches long) and weigh at least 2.2 kg (almost 5 lb). To cover 24x36 they'd probably need to be at least 150mm/6 inches in diameter, 250-300/10-12 inches long, and weigh 4.5 kg/10 lb upwards.
I couldn't see prices on the Arri link but from memory (I handled the lenses at Oberkochen a few years ago) they were around the $10,000 mark, which means that for full frame they'd be more like $20,000.
At this point, they are not really hand-holdable or affordable!
Note that the Sonnar-type Master Primes are the longer focal lengths, 75mm and upwards; the equivalent of maybe 105mm and upwards on 35mm. At this point you have only to correct across a very narrow angle of view: much easier.
The Xenotar was of course a Schneider design, not Zeiss; the Zeiss equivalent was the Planar. I have had a couple of 100/2.8 Planars. Film location tended to be the limiting factor.
Tasho delek,
R.