Disagree with those who say film will die. Color film, perhaps... Do you really think the arrival of digital impacted people who process and print (or scan) Tri-X dropped their film cameras and said, "Ooooh... I don't have to go shaking my Jobo tank anymore, there's this new technology called "digital"..." Apparently, there's enough of those folks to keep the 3 major manufacturers - Fuji, Ilford, and Kodak still producing multiple lines of black and white film product in both 135 and 120 "roll film". Film has, for the most, part ceased being a consumer product and took that hit years ago at this point. All film will be like roll film and black and white - around, you can't get it at a consumer retailer or drug store, but you can get it and with not too much difficulty. On-line, pro shops... etc. I have no worries in the regard whatsoever. One of the big three may go but at least one will survive well into the future to fill the demand of the amateur, fine arts, and pro market. As far as price - as always, they will try to find the "sweet spot". Price too high? Less demand, lower overall revenue. Manufacturers will not price themselves out of the market even if there's only one left.